Via Panini Product Photoshoot

Via Panini specializes in authentic Italian cuisine and hails from Vaughan Ontario. Our team was tasked with capture product images to be used for a variety of purposes but primarily digital signage. such as the menu boards which are led screen above their front counter. Click to see. We wanted to allow for variety with the finished images so we set up two sets. .1 with a high-key backdrop allowing us to crop the images easily for the menus and further use including digital and print media. 2. A low-key backdrop that was decorated and themed to their restaurant and brand. Additionally, we shot arranged sets on the high-key as well.

Via Panini Logo Design

The Logo design process was focused on there key revenue generating products, being their variety of sandwiches. The yellow shape representing a bun that encloses the authentic Italian cuisine that Via Panini has been known to delivered for years. The colours were kept from there original store and brand colours but refind to give them a more mature feeling. The fonts represent homemade similar to that which you might see on a brown paper bag containing your lunch as a child. Well…if you were raised anywhere before the late 90’s.

SkipTheDishes

The versatility of these images aided Via Panini while developing their new website as well as joining an ever-growing restaurant trend know as SkipTheDishes. Using high-quality media is very important in today’s competitive markets. Due to the great advancements in technology consumers are putting their trust in a brand messaging and presentation, values and social impact,  and quality of the media. Quality media helps to build trust and brand credibility.

Via Panini Fine Foods Brand Design

Via Panini’s Fine Food Brand was developed to segregate the restaurant brand from the grocery product. The focus was to create a retro badge that utilized the restaurant brand colours to purposefully by using each colour to determine a type of product, i.e, Wet foods, and dry foods. The resulted in a variety of marks and colours typical with a branding package while giving the colours a second purpose.

Image of Mathew Hodder CEO and Founder

Mat Hodder

Founder & CEO

My interests are somewhat simple and vast. If I can build it or change it in any way I want to know about it and do it.

Image of Christine Chant Product Photographer

Christine Chant

Product Photographer

My interests are somewhat simple and vast. If I can build it or change it in any way I want to know about it and do it.

Image of Jason Hodder Commercial Photographer

Jason Hodder

Commercial Photographer

My interests are somewhat simple and vast. If I can build it or change it in any way I want to know about it and do it.

Leave a Reply

Your email address will not be published. Required fields are marked *