The Caravan Brand is based on urban lifestyles, Futurist sculptures, and a Lava Lamps; an iconic home accessory from another time. I chose this to illustrate versatility, diversity, and progressive thinking. The logo is forward moving and fluid, ever changing to match its environments. This represents the companies wide supply of styles and homes solutions that cater to a diverse audience. To show that this is all offered by one company I used a circle shape to ancor the mark and represent continuity or unity, while maintaining its strength as a monogram.
Above is the brand applied to a sprint catalog. I chose a square format because printing is becoming a more challenging median to keep peoples attention and a catalog that bears a different shape will help separate it from the mix and make it feel more exclusive.
These are the flat art for the catalog.